Heelr - Brand Identity

Problem
It feels ridiculous to spend hard earned money on wellness products for pets

Insight
Pets haven’t become more neurotic, we’ve just become more in tune.

Solution
With the strategic platform "Their stress is your stress", we developed a pet CBD brand from the ground up, playing up the stress our intimate human-animal relationships can cause both our pets and us. Making our newly minted brand 'Heelr' the solution to vacuums, thunder storms, sirens, and more.