ESPN Fantasy Football - Record Sign-ups

The Problem
As the category leader, in a highly loyal and competitive category that has all but maxed participation amongst hardcore fans, our challenge became attracting new, more casual fans who believe fantasy is too complex, time consuming, and requires too deep a level of football knowledge.

The Insight
The #1 fantasy football platform is about so much more than strengthening your football knowledge. It’s about strengthening your relationships.

The Solution
“Fantasy is the Answer”, a platform and 360 campaign that brought to life the insight that the #1 fantasy platform is the ultimate social lubricant, and humorously, the answer to all of your social dilemmas.